I’ve been obsessed by the field of App Store Optimization, as many of you know and recently I’ve been exploring the concept of app localization (and in particular keyword localization).  The opportunity of “free”, ongoing traffic is too attractive to ignore and that’s why I’ve been working constantly to improve my knowledge in the field… [...]

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Learn The Exact Methods I Use To Get Apps To Rank & Get More Downloads Ever since I’ve started out in the app business I’ve become obsessed by App Store Optimization (ASO or otherwise known as App Store SEO).  I have quite a bit of experience in the world of search engine optimization and I [...]

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My App Store SEO Experience

December 11, 2012

Many people often ask me why I publish a magazine about app development and marketing.  After all, by training, I’m a medical doctor so the world of apps is as far removed from my training as… well I couldn’t think of a good metaphor.  Obviously I’m passionate about the subject, it’s an industry that is [...]

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Analysis: Tinyco’s Tiny Partner Program

November 14, 2012

Is The Tiny Partners Program Worth It For Indie Developers? Recently an interesting piece of information hit the news:  TinyCo, one of the major mobile game development companies, released a new partner program whereby developers who refer them customers could share over 50% of the revenue generated over the lifetime of the customer.  This “new” [...]

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Issue 3: Crowd Funding Your Apps, Ben Bressington & More!

October 27, 2012

Issue 3 of MAKE APP mag is out now, you can check it out on your iPad. So what’s in this issue? Crowd Funding For Apps:  This is a great, potentially easy way to raise funds for your apps.  We interview Sarah Cornwell of appbackr.com and Pascal De Keyser of appsfunder.com to understand how the system works [...]

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How To Create A Banner For iOS Apps On Your Website (Smart App Banners)

October 12, 2012

Apple recently released an awesome feature to allow developers to promote their apps from their websites.  It is extremely easy and quick to create the banners for your iOS apps on your website – it literally involves implementing one line of code and voila!  This feature is known as “smart app banners” and is part [...]

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Issue 2 Out Now!

October 10, 2012

Issue 2 of MAKE APP Magazine is out now!  Featuring Chad Mureta and how he built and sold three app companies! This issue is all about market research – how to find out what apps people want and to validate (as much as possible) your hypotheses.  This is THE market research issue and I’m sure [...]

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Download iOS 6 – How To Update

September 20, 2012

No doubt you’ve heard that iOS 6 with here and with it have come some important changes to the app store. With all the hullaballo you may be wondering how to upgrade your device to the new iOS 6, so we’ve prepared this walk-through guide.  It’s really easy to download and install iOS 6. In [...]

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Marketing Your Apps With Awesome Screenshots For More Downloads And Income

August 12, 2012

Going on from the part 1 of this series, how to create app icons that sell, the second most important part of organic app marketing within the app store are your screenshots.  Just to recap, remember how people decide on apps to download:  they either search within the app store for a particular topic, or [...]

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App Marketing (For Magcasters) Part 1 – Magazine Icon Design

August 7, 2012

I’m no expert on marketing, but through interviewing lots of amazing app developers I’ve gained quite a bit of insight regarding marketing within the App Store. One point that comes across time and time again is that many of these crazily successful app developers do very little in terms of “traditional” marketing.  You often hear [...]

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