Issue 3: Crowd Funding Your Apps, Ben Bressington & More!

Issue 3 of MAKE APP mag is out now, you can check it out on your iPad.

So what’s in this issue?

  • Crowd Funding For Apps:  This is a great, potentially easy way to raise funds for your apps.  We interview Sarah Cornwell of and Pascal De Keyser of to understand how the system works and best practices for app developers.
  • Sell Your App idea:  For those unsure of how to start out in the app world, Applits provides a great platform to cash in on a great idea without getting your hands dirty.  Oh, and Keith Shields the co-founder spills some awesome marketing tactics that helped them grow from zero to a community of thousands in a span of a couple of months…
  • Is it possible to develop apps without touching a line of code?  We review the leading online app building platforms to see if they really can be used to develop apps quickly and without coding…

This month’s feature interview is with Ben Bressington, the CEO of  Ben managed to grow in the span of a few months from a complete outsider in the industry to having a massive portfolio of over 500 apps.  Learn how Ben managed to quickly grow his app portfolio and his plans for the future.  There are actionable steps that you can put into practice to generate the same results!

Of course, we’ve got a lot more packed into the issue, so make sure to have a good read!

Here is the front cover for this month’s issue:

Make app mag issue 3 cover

The cover has raised a few eyebrows.  I know my conservative  mother went into a fit. Why is a half or three-quarters naked woman featuring there? What has she got to do with app development or app marketing?

Well, she really has nothing at all to do with app development but EVERYTHING to do with app marketing.  In fact she embodies the principals of app store optimization.  One critical element of app store marketing is to generate click-throughs.  Since our ideal target audience is primarily male (apologies to female readers) do you think this image will help generate downloads?  I certainly think so, at any rate this will be a very interesting test.  If you sign up to the email list below, we’ll let you know of the results!  I have no doubt that we should see an increase in downloads due to an higher CTR.

What do you think?  Have we gone too far with the front cover image?  What do YOU think the effect on the magazine downloads will be?  Leave your comments below…


P.S. I’ve started to take action on the lessons I’ve personally learnt through interviewing leading app developers.

If you are a mag subscriber and you want to follow along and read about my progress, you can do so by joining my private email list.  This is separate to the email list openly available on this site since I don’t want to bombard people with emails who aren’t  interested in hearing about my app development and I want to make it available only to people who have downloaded the mag.

To join, click on the “news” icon within the app and you’ll see a funny video of me with an email form below – fill in your details there and I’ll keep you in the loop.  Below you can see an image of what to look for:

MAKE APP Private Email List


How To Create A Banner For iOS Apps On Your Website (Smart App Banners)

Apple recently released an awesome feature to allow developers to promote their apps from their websites.  It is extremely easy and quick to create the banners for your iOS apps on your website – it literally involves implementing one line of code and voila!  This feature is known as “smart app banners” and is part of the new feature offering of iOS 6.

Some caveats:  these banners appear only on iOS (not OS X) powered devices and only on Safari based web browsers.  So for browsers using the Chrome browser these smart app banners won’t display.  The banners are “smart” because they are linked into information from the App Store. For example if you have the app installed already, the button will say “Open” and if the app in not currently installed on your device the button will display the “view” an clicking on it will lead the user straight to your app’s entry in the App Store.  In other words the smart app banner is a kind of extension of the App Store itself, nicely promoting your app from your website.

You can see an example below of how the Smart App Banner appears on a website.

how smart app banners appear on websites

The smart banners also have a “close” button so that if the ad is annoying users they can easily dismiss it.  Once closed the ad won’t display again.

How To Create Smart App Banners For Your Website

In under 5 minutes you can have your smart app banner up and running.  This is the outline of the code that you will need to insert into the <head> section of your website.

<meta name="apple-itunes-app" content="app-id=myAppStoreID, affiliate-data=myAffiliateData, app-argument=myURL">

Simply replace the “myAppStoreID” with your App Store id.  If you don’t know how to get this, you can either go into iTunes Connect, click on “Manage Your Applications” and then click on the app in question.  In the top section under “Identifiers” you’ll see your App Store ID listed.   Alternatively, go to your iTunes listing on the web and grab the number that appears straight after “id” in the url.

If you have an affiliate ID number you can insert that instead of “myAffiliateData”.  The app argument section is a bit more advanced, that allows you to pass information to your app once it launches.

As an example, this is how the code appears on my own website:

<meta name="apple-itunes-app" content="app-id=548200639 affiliate-data=1720307">

That’s it!  In under 5 minutes you can have your smart app banner set up!

To see how the banner looks on this site, just open up on your iOS device using Safari.

Comment below and let me know what you think of the smart app banners.

Should everyone use it?  Is there a case for NOT using it?

Issue 2 Out Now!

Issue 2 of MAKE APP Magazine is out now!  Featuring Chad Mureta and how he built and sold three app companies!

This issue is all about market research – how to find out what apps people want and to validate (as much as possible) your hypotheses.  This is THE market research issue and I’m sure you’ll discover lots of great tools that can bolster your research efforts and increase your chances of success.

Success with apps starts with solid market research! –Click to tweet

The issue contains:

  • Over 70 pages of awesome content
  • Over 4 hours of video interviews with thought leaders in the app industry
  • Lots of “how to” demo videos

Grab your copy and read it over the next weekend…

MAKE APP Issue 2 Cover Featuring Chad Mureta

Get it now on the App Store!