Focus is critical to your success.

When you start out in business you may not be focussed, and that is natural.

You need to fire shots in lots of different directions and see what hits.

As soon as you have found something that works you need to focus.

I know, its hard.

Especially with entrepreneurial ADD.

But you need to.

And you will find that it is so freeing when you finally make the decision to focus on one project.

At a certain stage in our business, we were firing in all sorts of directions.

And then we decided to focus on one particular business (in our case, social casino).

If someone tells me about some cool new opportunity, I know that I won’t chase after that new shiny object.

If someone wants to partner with me on a project, I’ll immediately and politely say “No” and “thank you for thinking of me, but I have all my focus on one project at the moment.”

It is liberating.

And it also gives you a chance to succeed.

Author: David Janner

David Janner is a former M.D. and the Editor-in-Chief of MAKE APP Magazine. His passion is app development and app marketing. You should follow him on Twitter and Facebook and Google+ in order to get the most important industry related news, hot off the press. If you would like to arrange a 15 minute app marketing session to discuss your App Store Optimization strategy, contact him here.

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