The importance of an abundance mindset

The abundance mindset is really really important.  Lets first look at the inverse: scarcity mindset.

When you believe that “resources” are scarce, you will be in defence mode.

That ain’t good.

Let me give you some concrete example from real life.

For example, a “false” belief that I have held is that it is hard to find good employees in a certain field.

What are the consequences of this belief?

Obviously, your core belief is that good employees are hard to find.

So if they are hard to find (and usually the mind jumps to “impossible” to find), then what is the point searching?

You might as well just give up before even starting.   Whats the points of even putting up that job posting?

You will shut down.  You will curl up. You won’t take action.

Another common “false belief” (again, guilty as charged) is that its hard (in brain speak = impossible) to find great women to date.  Same consequences.

Now lets jump to the inverse (I think you already know where I’m going, but just for the sake of my word count I’ll keep pounding on the keyboard).

If you believe that there are great employees out there to find, you WILL post the job posting, you WILL actively search and inevitably you will find an employee who is a great fit for your company.

You know what, lets say that it really is true that there just aren’t any good employees in this micro specialized field that you’re looking for.

If you have an abundance mindset, then you will be open to looking at other avenues.  Maybe you can build a program to automate that process and hence remove the need for an employee.

Maybe you will think of some out-of-the-box idea out of left field where you remove the need for this process altogether and get a better result.  Its all a bit theoretical, but the point is that you may well find some way to deal with the situation.


At any rate, you should always opt to choose the mindset or belief that will help you most at any given point.

I choose abundance.


Author: David Janner

David Janner is a former M.D. and the Editor-in-Chief of MAKE APP Magazine. His passion is app development and app marketing. You should follow him on Twitter and Facebook and Google+ in order to get the most important industry related news, hot off the press. If you would like to arrange a 15 minute app marketing session to discuss your App Store Optimization strategy, contact him here.

Leave a Reply

Your email address will not be published. Required fields are marked *